About OpsHeyday
OpsHeyday is a vertical AI intake agency built exclusively for small personal-injury law firms. No marketing fluff. No generalist automation. Just one job: capture every PI lead, answer every call, book every consult — 24/7.
The data is everywhere if you look. Small personal-injury firms answer about 65% of their inbound calls. The other 35% — most of them after-hours, during lunch, or while staff is on another line — go to voicemail. PI prospects don't leave voicemails. They dial the next firm on the Google results page.
LexHelper's 2025 audit of solo PI attorneys put the number at $144,000 in lost annual revenue per attorney. Harvard Business Review showed 78% of buyers go with whoever responds first. The MIT/InsideSales study found leads contacted within five minutes are eight times more likely to convert.
Every PI firm owner already knows this in their gut. The voicemail box is the most expensive piece of equipment in the office. And the solutions on the market — human call centers, generalist GoHighLevel resellers, dental-focused tools retrofitted to law — never quite fit.
OpsHeyday is the opposite of a generalist automation agency. We don't build for HVAC, real estate, med spas, or coaches. We don't take dental or family-law work even when asked. Every system we ship, every AI we train, every integration we touch is built around one specific workflow: the personal-injury intake.
That means our intake AI understands the difference between auto, slip-and-fall, work injury, dog bite, and med-mal. It checks statute-of-limitations on every call. It flags surgery-likely cases to you in 60 seconds. It logs ABA Model Rule 1.18 prospective-client disclaimers on every interaction. It connects to Clio Grow, Lawmatics, Salesforce, HubSpot, and most other systems your firm already runs.
The cost of going vertical is real — we're saying no to most of the market. The reward is the only thing that matters: we get really good at one thing, fast.
OpsHeyday was founded by the OpsHeyday team — operators who spent years building automation systems for small service businesses before realizing the highest-leverage move was to focus a single, narrow vertical. OpsHeyday is the result — a purpose-built intake engine for personal-injury firms.
We're small. We're going to stay small. Founding-cohort customers get a direct line to the founder, founding-cohort pricing locked for the life of the engagement, and a build process that ships in seven days — not seven weeks.
Speed is the moat. Not your ad budget. Not your billboard. Not your reviews. The single most predictive variable in PI intake conversion is the seconds between a prospect's first call and a human (or AI) responding. We optimize ruthlessly for those seconds.
Vertical AI beats horizontal AI. A generalist AI receptionist trained on "small business" lore loses to a PI-trained one every time. Same models. Different training data. Massively different outcomes.
Compliance is a feature, not a checkbox. ABA Model Rule 1.18 is not an afterthought. Every system we ship treats prospective-client interactions as the legally significant events they are.
One promise: we don't get paid until you do. Every Sprint is backed by a 30-day ROI guarantee. If the system doesn't recover at least its monthly fee in signed-case value during the first 30 days, we work for free until it does.
OpsHeyday is built for solo and small personal-injury firms with one to five attorneys, doing $500k to $5M in annual revenue, already spending $5k–$30k/mo on lead-generation (Google Ads, LSA, billboards). Owner-led, fast-deciding, allergic to bureaucracy.
If your firm is bigger, you'll be better served by an enterprise intake build. If your firm is pre-revenue, OpsHeyday isn't for you yet — you need leads before you need an intake system. Everyone in the middle? We were built for you.
The Free Leak Audit is a 30-minute screen-share. You leave with a written number — your firm's monthly intake leak in dollars — even if we never work together. No slides, no pitch, no commitment.